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From Passion to Profits: An explicit title for a book, which introduces photographers to a durable way to reach a highler level of success. Since the world of photography is in constant motion: technologies, support material, software, customer’s demands, and ever so short deadlines… In the span of just a few years, our profession changed so much. What truly happened to the business and management knowledge acquired in the XXth century? This book is based on a constant interrogation on how the industry evolves with new ideas that are derived from the new technologies, the search for a steady and loyal clientele and with the answers to these clients demands.